Published: July 13, 2025
Zaply Bets on Video to Spark Brand Awareness
by Vastra Studio®
Introduction
Zaply, a fast-rising fintech brand, wanted to make one thing clear: checking out online shouldn’t be a chore — it should feel instant, intuitive, and even fun. To help convey that message, Zaply partnered with Vastra Studio® to produce a bold, dynamic brand video that captured the speed and ease of their one-click checkout experience.
The video reflects Zaply’s core identity — fast, electric, and slightly unexpected. Through the use of wide-angle lenses, energetic pacing, vibrant color treatments, and subtle surreal moments, the visual style brought the concept of “instant confidence” to life for modern shoppers.
Challenges
Zaply’s biggest hurdle? Standing out in a crowded fintech landscape, where brands often default to safe, minimalist messaging. Zaply had a different tone in mind — they wanted something bold, visually disruptive, and emotionally memorable.
The creative needed to:
The creative needed to:
- Instantly communicate Zaply’s value (fast, no-fuss checkout)
- Reflect the brand’s high-energy personality
- Appeal to both everyday consumers and forward-thinking retailers
- Work across digital platforms, from website hero sections to TikTok and YouTube ads
Final thoughts
Zaply’s collaboration with Vastra Studio® resulted in more than a standout video — it sparked a new level of brand energy across all touchpoints. The creative not only increased ad engagement and landing page retention but also became a benchmark for Zaply’s evolving identity.
With Vastra Studio® as their visual partner, Zaply proved that even the fastest checkout could leave a lasting impression.
With Vastra Studio® as their visual partner, Zaply proved that even the fastest checkout could leave a lasting impression.
Industry
Software
Date
July 17, 2024
Scope of work
Creative / Development
Headquarters
Lisbon, Portugal
Website
www.zaplybets.com
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