How E-commerce Unlocks Growth with Vastra Studio®
by Vastra Studio®
Introduction
The first Rindle product was a handmade ceramic mug. In 2012, Elio Mars, a designer from a small town in Portugal, wanted to sell his work online—but couldn’t find a platform that reflected his aesthetic and storytelling. So he built a custom eCommerce site from scratch, blending design, craft, and culture.
That was the beginning of Rindle.
Fast forward to 2025, and Rindle powers a global marketplace of over 900,000 independent creators and boutique brands across 80+ countries. With over 3,000 employees, the company is on a mission to “elevate the art of selling,” empowering makers to connect emotionally with buyers through design, branding, and storytelling.
In 2020, Rindle served 250,000 sellers. By 2024, that number had more than tripled. Their platform supported a community generating over $150 billion in creative commerce.
The secret?
A company culture that prizes creativity, risk-taking, and constant iteration. Rindle believed that great design wasn’t just decoration—it was strategy. And to keep up with that pace of innovation, they needed a creative partner who understood both scale and soul.
Challenges
But the challenge wasn’t just volume.
They had to maintain brand consistency, support thousands of creators, and still deliver eye-catching, high-performing design at speed. They needed a partner who could act like an extension of their team—fast, flexible, and fluent in design systems and digital storytelling.
Final thoughts
In an age where design can make or break a brand, Rindle found a partner that delivered more than assets—they delivered impact.
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2016-2025©
