Reimagining the Crumblē Brand
by Vastra Studio®
Introduction
Crumblē is the bold new voice in digital indulgence — a lifestyle brand redefining how people experience premium treats in the digital age. With a growing audience and an evolving product line, Crumblē partnered with Vastra Studio® to reimagine its brand identity and bring a fresh, elevated visual language that connects deeply with its target audience.
Vastra Studio® helped Crumblē translate its new positioning and messaging into a distinct and standout creative system — one that’s as flavorful, daring, and modern as the brand itself.
From typography to tone, every detail was designed to align with Crumblē’s mission: to become the most recognizable and loved indulgence brand in the digital space.
Challenges
They needed a full refresh — not just a new look, but a cohesive creative system that could scale across packaging, web, retail, and social media. The challenge was to modernize the brand without losing its original personality, and to align its aesthetic with its newly defined values: boldness, inclusivity, and delight.
Final thoughts
With a fresh, cohesive identity and the creative systems to support rapid deployment, Crumblē is now equipped to tell its story with clarity and impact — across every platform. The reimagined brand doesn’t just look better — it feels more aligned, more expressive, and more powerful than ever.
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2016-2025©
