Published: July 13, 2025

A Brand New Flavor for Nibbl’s Menu

by Vastra Studio®

Introduction

When you’re in the business of sparking cravings, your brand identity needs to be just as irresistible. That’s why when Nibbl — a food gifting app that lets users send treats and meals to friends — needed a spiced-up content strategy, they turned to Vastra Studio® for a flavorful refresh.

From quirky illustrations and playful typography to scroll-stopping social ads, Vastra Studio® served up a creative strategy that captured Nibbl’s joyful, shareable personality — while elevating the brand’s overall aesthetic for a more premium digital experience.

Challenges
Zaply’s biggest hurdle? Standing out in a crowded fintech landscape, where brands often default to safe, minimalist messaging. Zaply had a different tone in mind — they wanted something bold, visually disruptive, and emotionally memorable.

The creative needed to:
  • A cohesive brand voice and visual language
  • A library of social-first content that felt native, not forced
  • Design systems that scaled easily across seasonal campaigns and app updates
  • Assets that would turn appetite into action — fast
The challenge was to build a brand world that was both deliciously creative and commercially effective.
Final thoughts
The partnership between Nibbl and Vastra Studio® brought a fresh creative flavor to the brand’s entire digital presence. The result was a more unified identity, stronger engagement, and a content system that could evolve with every season and campaign.

By turning everyday food into a shareable, giftable experience — and making the brand just as delightful as its offerings — **Vastra Studio® helped Nibbl become not just another app, but a go-to way to show someone you care.

Industry

Food Tech

Date

May 15, 2025

Scope of work

Branding / Motion

Headquarters

Toronto, Canada

Website

www.nibbl.app

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